Setting the standard, pushing product 3.

You’ve all seen these, or at least most of them, I know I have, but I had a special request recently that included some examples.  The premise of the request is seemingly that, well, obviously the Italians invented the use of sex to sell cars, I mean, who else??  {Insert carefully researched claim that in fact, the Greeks invented the use of sex to sell chariots -oh, wait no, it was the Chinese and Rickshaws…}. Nowadays you see a good looking young woman with perfect semi-curly hair and green eyes in a drug company bus stop poster making you think herpes might not be so bad.   Next thing you know they will be using sex to sell celibacy.  Ahh, but I degress.  Here are a group of advertising pictures featuring the perfect woman lending her allure to the, in this case, alluring enough product.  Enjoy.

alfaromeojuniorzagatoadvertisement05Very nice.  Perfect composition in this one.  Proof that sexy only needs to be hinted at to be effective. 

moz-screenshot-29She is reclining on a fairly early Sprint.  I wonder how they went about getting models for this sort of thing in 1955.  She is probably the bosses daughter or some such.

moz-screenshot-32She doesn’t look extremely happy about the whole thing, but she is leaning on the very first Giulietta Sprint (more on this car later)! 

moz-screenshot-31I think everyone has seen this set.  I get kind of a cute/wholesome message from this one.  Good color use between her top and the car. 

There you have it, a group of ladies who are probably 80+ if they are still alive but whose lovliness can always be glimpsed through this window.  Makes you realize, as I did the first time I watched ‘My Fair Lady’ at maybe 14, that the heroine may have gone on to a quieter place, but her image, captured in all its youthful ummm youthfulness and beauty, can be appreciated forever.  Immortality in a sense.  I wonder how it will work out for the ladies in the previous installments of Pushing Product.

Pushing Prodect 1 can be accessed via this link.

Pushing Product 2 via this one.


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